Based on your goals and KPI’s, Eclipse Digital Media will determine the best use of your marketing budget to drive offline customers with a strong ROI and definitive LTV.
Merge/Purge
Removing all duplicate names and addresses from a direct mail campaign prior to delivery and determining multi-buyers to be later mailed.
Model Development
Analyze current customers to define best targeting segments for future prospecting.
Matchback
Perform a matchback of current responders across all channels to determine which channel drove the sale.
CRM & Unconverted Leads
By identifying unconverted from all channels, we design a campaign with to generate additional sales among those most likely to convert.
Lifetime Customer Value Analysis
Media plans are optimized by forecasting revenue generated over the customer’s life with the brand vs. simply optimizing on sales volume.
Attribution
Develop an attribution solutions for the client to track sales, calculate ROI and make smart media buying decisions across multichannel campaigns.
Customizable Reports
Live tracking of each media and its performance to determine best performing media while optimizing results.
OnBoarding
The process of setting up your account to measure against your set goals.
Data Maintenance
Utilizing our unsubscribe software, your customer database can be updated with viable email addresses in near real-time.
